5. The Stedelijk Museum AmsterdamExpect minimalism, colour and probably a flock of local hipsters at this gallery, which is dedicated to modern art and contemporary design. There are exhibits by luminaries like Koons, Matisse, Mondrian, Picasso and Pollock and you can work your way round over 90,000 items, including video installations, sculptures, paintings and photography, journeying through movements from Abstract Expressionism to Pop Art. If it’s all too exhausting, simply go and pose with a glass of bianco in the museum’s stylish red and white restaurant. Love contemporary art? Take a look at our indispensable guide to the world’s best street art locations.Opening times: Every day of the year, from 10am until 6pm. On Fridays it closes at 10pmPrice: Adults €15, children (18 years and below) freeHow to get there: The museum’s on Museumplein, which is just short walk from the city centre, but tram five will also get you there – get off at Van BaerlestraatDon’t miss: The exhibition of work by artist Saskia Noor van Imhoff. It runs until the beginning of May (2016). Saskia’s colourful installations feature everyday and “found” objects 8. Science Centre NEMOThis gadget-filled paradise isn’t just for children – it’s for big kids, too, with all aspects of science covered. Make giant soap bubbles in a laboratory, produce videos in the media lab or solve a murder mystery using DNA technology: you can easily spend a whole day running giddily around the corridors. The place is huge, with several cafes and a large outdoor terrace which is the perfect place for a pit stop when the sun’s shining. Opening times: Tuesday to Sundays, between 10am and 5.30pm, excluding public holidays Price: Adults €15, children (under 4) freeHow to get there: It’s on Oosterdok on the waterfront, which is within walking distance from the city centre, but we recommend getting on bus number 22 or 48, and getting off at the Kadijksplein stopDon’t miss: The laboratory section. Don a lab coat and safety glasses and channel your inner Einstein. 9. The Hermitage MuseumVisit this palatial building for the jaw-dropping collection of art or just to pause for thought in the secluded internal courtyard. You’re unlikely to see the same exhibit more than once, because the collection is constantly being refreshed with new exhibits loaned by the original Hermitage museum in St Petersburg. Gaze at everything from grand group portraits from Golden Age names like Pickenoy to new ideas like a whole gallery dedicated to ‘Outsider Art’, usually made by those with no formal art education, or who use art as an expression of mental health issues. When it’s time for a breather, head to the Neva, the in-house café overlooking ornate landscaped gardens.Opening times: Daily between 10am and 5pm, excluding public holidays.Price: Adults €17.50, children (up to 11 years) freeHow to get there: It’s on Amstel 51. It’s easy to get there on foot, but if you’re short on time, take tram nine or 14 from the city centre and get off at the Waterlooplein stopDon’t miss: Spanish Masters, the current exhibition of work (until 29 May 2016) by greats like Goya and Velázquez. Expect masterpieces galore. 7. The Anne Frank HouseAlthough perhaps not Amsterdam’s cheeriest attraction, the Anne Frank House is one which will stay with you, long after you’ve left its memory-touched walls. This building is where Anne lived with her family for two years, hidden away in a tiny room accessed by a secret door. Anne might be long gone, but her diary and notebooks are here for all to see, as is a selection of objects belonging to both her family and the people who helped keep her presence a secret. It’s a tough but essential stop-off for anyone visiting Amsterdam, and one which tends to get crowded, so visit later in the day and book online before you go if possible. Opening times: Opening times vary, so consult the website, but generally it’s open from 9am until 7pm every day, apart from on Saturdays when it closes at 9pm Price: Adults €9, children freeHow to get there: The Anne Frank House is situated in the centre of Amsterdam at PrinsengrachtDon’t miss: The documentary film featuring 22 famous figures including writers and actors like Emma Thompson, on how Anne’s story has impacted them And if you want to see more of Amsterdam’s top attractions, scroll to the bottom for our 24hr video guide to this beautiful city.1. Amsterdam Tulip MuseumComprised of six interconnected rooms, this museum provides a fascinating insight into how the arrival of the tulip shaped the modern day Netherlands. When tulips first arrived here, stock exchanges were created to buy and sell bulbs and people sold land, houses and heirlooms to invest in them, so much so that in 1634, the phrase ‘tulip mania’ was born! Although we’re not suggesting you go to such extremes, for a few euros you can pick up a few bulbs of your own at the museum shop.Opening times: Every day between 10am and 6pm, apart from April 27th (King’s Day) and December 25thPrice: Adults €5*, families of three or more €15, students €3How to get there: The museum is in the city centre on the Prinsengracht, opposite the Anne Frank HouseDon’t miss: The fascinating (and very colourful) videos about how tulips are farmed.2. Museum of Bags and PursesThis isn’t just a place for people who like luggage a lot. It’s for those who worship fervently at the arm candy altar. The founder, Hendrikje Ivo, has collected handbags and purses for thirty years. She eventually decided to put her 3,000 bags on display and today the enormous collection is a fascinating reflection of Dutch style throughout the ages, although there are items from the rest of the world too. Ever-expanding, the museum had to relocate in 2007 to a beautiful townhouse on the Herengracht canal but continues to hold a very personal, intimate feel for anyone interested in peeking inside a lifelong passion for fashion.Opening times: Every day between 10am and 5pm, apart from January 1st April 27th (King’s Day) and Christmas Day. On Christmas Eve the museum closes at 4pmPrice: Adults €12.50, children (7-12 years) €3.50 How to get there The museum is on Herengracht, a short walk from the city centre. Alternatively, hop on tram nine or four and get off at Rembrandtplein.Don’t miss: The bag which inspired Hendrikje and Heinz Ivo to set up the museum. It’s a leather handbag which dates back to the 1820s, and which Hendrikje Ivo found during a visit to a small English village. 4. The Houseboat MuseumLet’s face it, the vast majority of us probably wouldn’t enjoy living within the cosy confines of a houseboat, but we’d jump at the chance to have a little snoop around someone else’s. Houseboat owner and museum founder Vincent van Loon was prompted to create this museum after noticing that passersby would constantly ask him about his boat. Although he no longer lives aboard the Hendrika Maria, a nose around the vessel, which has a sizeable living room, kitchen and bathroom and a skipper’s quarters with a sleeping bunk, is a great way to learn about life on the sleepy Dutch canals.Opening times: Days vary from month to month, so always check the website, but generally it’s open every day of the week between 10am and 5pm, excluding Mondays and public holidaysPrice: Adults €4.50, children (5–15 years) €3.50How to get there: The museum is on Prinsengracht, right in the city centreDon’t miss: Enjoying a drink in the boat’s lounge area – you’ll be amazed by how roomy it is, with décor reflecting a typical 1950s Dutch lounge 3. The National Maritime MuseumLocated in an original shipping storehouse dating back to the Golden Age of Dutch naval trade in 1656, and built on its own artificial island on the harbour, today’s Dutch Maritime Museum has plenty of historic integrity both inside and out. There’s a huge number of artefacts, but you can also discover the cramped conditions sailors endured, with a look around a detailed replica of the three-masted ship Amsterdam. For younger visitors there’s a video game-filled interactive section and a dressing room area where they can dress up as sea creatures to their heart’s content. Into your history? Consider checking out the Hague on your next visit to the Netherlands with our guide to ten things to see and do in this often overlooked city.Opening times: Every day between 10am and 5pm, apart from the 27th April (King’s Day), Christmas Day and New Year’s DayPrice: Adults €15, children (5-17 years) €7.50How to get there: The museum is on Kattenburgerplein, a 20-minute walk from Amsterdam Central StationDon’t miss: The technical models of the ships. You don’t have to be a maritime geek to be impressed by the detail! Search Amsterdam hotelsMad about museums? Here are some more to check out on your travels!Best places to visit for a culture breakFed up of beach holidays? We reveal the 5 best city breaks for those seeking their cultural fix.10 of the weirdest food museums in the worldFrom spam to er, burnt food, we take a tour of the the world’s weirdest and most wonderful food museums.Paris art galleries: An insider’s guideIf you’re planning a short break to Paris to see the fabulous art on display but don’t know where to start, this quick ‘insider’s guide’ to my top five favourite galleries should help you on your way.*Published August 2016. Prices correct at the time of publication but may be subject to change and/or availability.Skyscanner is the world’s travel search engine, helping your money go further on flights, hotels and car hire.ReturnOne wayMulti-cityFromAdd nearby airports ToAdd nearby airportsDepart14/08/2019Return21/08/2019Cabin Class & Travellers1 adult, EconomyDirect flights onlySearch flights Map Image: Guilhem Vellut, CC BY 2.0See for yourself how you could while away the weekend in Amsterdam… 6. Van Gogh MuseumLearn more about one of the world’s greatest – and most tragic – artists by joining the 1.6 million people who visit this museum every year. Van Gogh’s life and all-too-early death is explored through letters, photographs and sketches as well as some of his most famous paintings. The museum is well laid out, with the various exhibits organised into categories which each reflect a different period of his life: The Netherlands, Paris, Arles, Saint-Remy and Auvers-sur-Oise.Opening times: Every day between 9am and 6pm, apart from Fridays, when it’s open until 10pmPrice: Adults €17, children (under 18) free How to get there: The museum’s on Museumplein, which is just short walk from the city centreDon’t miss: The new exhibition, Easy Virtue, which explores prostitution through the eyes of Vincent van Gogh and many other well-known nineteenth century artists RelatedTop 15 attractions and things to do in AmsterdamA radiant girdle of canals, cobbled streets lined with bicycles and flower-boxes, cosy coffee shops…Amsterdam’s charms are many and varied. Start planning your next city break with our tips on what to see and do in Amsterdam.10 of the best European city breaks for Easter weekendIf you’re wondering where to go for that long Easter weekend, how about four days in Paris, Copenhagen, or Berlin? Here are the best destinations to fly away for this Bank Holiday weekend, from Good Friday (April 14th) to Easter Monday (April 17th).Genius romantic getaways your Valentine will loveWhich will your date love more – a dozen overpriced roses picked up from the petrol station, or a trip devised just for the two of you? Wow your date with these seductive getaways.
How often do you hear someone say, “Sometimes the most obvious solution is right in front of you”? If that’s the case, why is it that so many of us approach things in an inefficient manner, not seeing the opportunity for a better way?I find it interesting that some of the most amazing innovations in recent years have fixed obvious problems that we had just learned to deal with in a subpar fashion.Here are a few such examples:Ordering a TaxiI can’t believe that to order a taxi 5 years ago, I would do something like this:Google the number for a cab company.Order the taxi with an operator telling me it “should” be there in 10-20 mins.Run to the window every 2 mins (half naked) to make sure taxi has not arrived yet and doesn’t leave.17 mins in – Is the taxi coming? I call again to get the answer, “Oh yeah, any minute now.”Brutal! But we all did it over and over until finally Uber (and many others) came to the rescue and fixed not just the above, but so many other problems associated with the journey from point A to B. The solution was right there, and they found a way to disrupt the norm we had adjusted to.Signing a DocumentI can’t believe the ridiculous process many of us undertake to print, sign and send a document electronically. The routine plays out something like this:Print the document (assuming you can actually find a printer – insert 4 more steps if your printer is misbehaving).Sign the document.Scan the signed document.Email the document to the other party to sign.Remind the other party to send you back a fully executed version.Again brutal! But in recent years, companies like DocuSign (and again many others) have come to the rescue to create a seamless way to eliminate paper, scanners, and the overall chase by accepting e-signatures.What’s amazing is that the two companies above who are making our lives better (I know they’re not curing cancer, but still better) are now valued into the billions!When my co-founder and I got started here at Uberflip we also looked for ways to disrupt broken learned behaviors. Our first offering, which was really the MVP (minimum viable product) compared to what we offer today, allowed marketers to stop using PDFs to send and share content. Similar to the above, we’d observe illogical behaviors like this:Attach PDF to an email, or force the download of an asset from a website or, even worse, social.Force user to open the downloaded PDF in Adobe Reader and leave the flow of the website.Lose the ability to present a “next” or “suggested” piece of contentLose any insights from engagement metrics due to offline natureI could go on, but you get the picture. Illogical, but adopted as the norm. And many of us still do it today when there are better ways to share content.When we decided to chase an even bigger problem, we spent months analyzing other broken practices that our clients were used to doing with others forms of content beyond just PDFs. A couple of the comical things we observed included:Organizing content in silos by format (i.e. Webinars, Infographics, eBooks and Articles each on their own page). When is the last time you went to a site as a consumer and said, “I’m going to learn about these guys by reading white-papers. No we do so by topic or the specific challenge we’re facing in our business.After spending big dollars to drive people to our site, we promote a big “Follow us on YouTube” button (or other social site) as a quick door out into the abyss of competitor and cat videos.There were many more, and the truth was we had been personally guilty of them too at some point.So we decided we would change the world! We’d fix a broken behavior. In doing so, I thought I’d share a few key learnings as we take on this tall order.Passion: It helps to have a passion for the problem. We have always been marketers at heart and, as a result, we feel the pain we are trying to solve. Your ability to experience the problem or at least empathize with your user is key.Use your solution: Even if you don’t have experience with the problem, create it by becoming a user and experiencing the pain. In our case, the need to acquire customers meant it was logical for us to use our own platform. If you’re solving for a problem that’s hard to create, try and bring users into your company so you can observe how they use the solution and what they need it to do next.Focus on Design: Steve Jobs was not the first one to create a tablet-like device. I remember having an old school Compaq iPaq (crazy, the name similarity) device 10 years prior. But the design and experience just wasn’t exciting. Be sure to plan design and the user experience in a way that is enticing and welcoming to a very new way of thinking.Be prepared to educate: Not everyone has realized the problem just because you did. Be prepared to teach. Be it the way Apple did through their ads showing us use cases for the iPad, or hiring challenger sales reps who are willing to take the time to teach before asking for “it”.Embrace the Ecosystem: Companies like Uber and DocuSign achieved uptake by plugging into other platforms and tools that customers were already using. For Uber it was sponsoring events or appearing in Google Maps’ suggested routes. For DocuSign, platforms like Salesforce were key. We did the same at our company by plugging into content providers and marketing automation solutions that our customers were already using. It’s pretty logical to be where your customers are, but plan carefully because you can’t integrate everywhere out of the gate – a good API infrastructure will save you in the long run.Focus on Execution: There’s nothing more I can say than that execution (and a bit of dumb luck) is the key to winning. I don’t know who tried to launch the first taxi app or e-signature tool, but I know who’s executing best and, as a result, I mentioned those companies earlier. Proper execution takes a mixture of the first 5 points, a great team, and a commitment to success.Our company may not be worth a billion dollars today, but I believe we’re still early in our focus to improve how marketers manage content. In 2009, Uber, like you, had to convince someone there was a broken process they could fix. Their idea was likely valued around $1 million dollars (my assumption from the $200k angel round). Just six years later they raised a Series E round of $1 billion. I find it amazing to think the next big thing will likely solve another behavior people dumbly do over and over right before your eyes.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis read more